Eric Reed

For Eric Reed, financial planning starts with getting to know the person before getting into the numbers.

As Founder and Financial Advisor at NTXGen Advisors, Eric works closely with clients to understand what is important to them, the questions they are trying to answer, and the decisions they may be facing. He believes the strongest financial relationships are built over time through trust, accessibility, and conversations that go beyond account balances and investment performance.

Eric helps clients evaluate investments, retirement strategies, insurance needs, and other financial decisions within the context of their broader goals. His approach is collaborative and straightforward. He wants clients to feel comfortable asking questions, discussing concerns, and understanding the reasoning behind the strategies they consider.

As a founder of NTXGen, Eric also helps shape the firm’s approach to client relationships and long-term service. He works alongside the rest of the advisory team so clients have a group of people who know their circumstances and can remain a resource as life changes.

Whether a client is preparing for retirement, navigating a major transition, or simply trying to make smarter decisions with what they have built, Eric focuses on helping them move forward with greater confidence.

Outside of the office, Eric enjoys spending time with family and friends and staying connected to the people and community around him.